Find the context.
Eligibility, markets and campaign opportunities.
NEW AT PATAGONIA / CHATGPT ADS
Be part of
what comes
next.
A new place to reach people while they explore, compare and decide. Expert campaign strategy for the conversational era.
Explore your opportunityFROM CURIOSITY TO CONSIDERATION
“Where should I go for a great burger this weekend?”
Sponsored · illustrative example
YOUR BRAND
A relevant next step.
Connect interest with a useful destination.
Concept illustration, not an active campaign or the live ChatGPT interface. Ads are separate from organic answers.
THE OPPORTUNITY
A different kind of discovery.
ChatGPT Ads opens a paid channel for moments of consideration. The opportunity is to learn early: test contexts, improve creative and measure what happens after the click.
Connect the journey.
Aligned creative, context and landing pages.
Measure. Learn. Adapt.
Conversion measurement and ongoing optimization.
WHAT TO KNOW
New possibilities. Clear expectations.
Availability and eligibility are subject to OpenAI. Patagonia is an independent agency, not affiliated with or endorsed by OpenAI.
No. Ads are separate from organic answers. SEO, content and paid campaigns can share strategy and measurement, but ads do not buy rankings or recommendations.
We first review account access, market availability and current policies. We do not promise universal access or guaranteed results.
Management fees and media spend are scoped separately, based on your goal and testing period.
Available Ads Manager metrics and the measurement configured on your site. We do not have access to users’ private conversations.
Checked September 25, 2026. Sources: OpenAI Ads · Official announcement
CONNECTED STRATEGY
Understand, test, move forward.
United States / SERVICE
CHATGPT ADS FOR US BUSINESSES
ChatGPT Ads strategy for US businesses: eligibility review, campaign planning, creative, landing pages and measurement, with scope based on available features.
Explore the approachPATAGONIA INSIGHTS / AI advertisingChatGPT Ads: what to prepare before investing in a new channel
Evaluate access, offer, landing pages and measurement before investing in ChatGPT Ads. Design a useful test and keep paid activity separate from organic visibility.
Read the guideWhat should your business prioritize? Request a free audit