PATAGONIA GROWTH LAB
A clearer picture. A better next move.
Free tools. No sign-up required. Your inputs are shared with us only when you submit the form.
PATAGONIA GROWTH LAB / LIVE
Your website. At a glance.
Check basic HTML signals on a public page. No mystery scores: see exactly what we find.
Growth Simulator
Explore how traffic and conversion work together.
Open toolPaid Media ROI Calculator
Model clicks, leads, sales and return using your own assumptions.
Open toolLocal Readiness
Eight practical checks. A clearer next step.
Open toolCampaign Link Builder
Build trackable links. Know where clicks come from.
Open toolSearch Preview
Write a sharper title and description.
Open toolCalculators show illustrative scenarios; self-assessments and technical checks are limited in scope. None guarantees rankings, campaign performance or business results.
DO IT YOURSELF
Small steps. On your own.
Free Google resources for everyday improvements. For technical challenges and strategy, we are here.
What are people searching for?
Compare interest by topic, place and period.
Open external site ↗Google Business ProfileAre your opening hours out of date?
Manage hours, photos and contact details.
Open external site ↗PageSpeed InsightsDoes your website feel slow?
Check loading performance. For the technical details, we can help.
Open external site ↗Google AlertsWho is talking about your brand?
Create an alert for mentions of your brand.
Open external site ↗CONNECTED STRATEGY
Understand, test, move forward.
Advertising incrementality: when ROAS does not tell the whole story
High ROAS does not prove additional sales. Define an incrementality test, interpret uncertainty and make advertising decisions without overstating the evidence.
Read the guidePATAGONIA INSIGHTS / AI commerceAgentic commerce: prepare your catalog before promising AI sales
Prepare product data, availability, policies and checkout for AI shopping experiences. Prioritize integration work without confusing access with guaranteed sales.
Read the guidePATAGONIA INSIGHTS / Commercial planningBlack Friday 2026: prepare operations before selling more
Plan Black Friday around capacity, margin, opening hours and follow-up. A practical guide for stores and services that need to deliver what they advertise.
Read the guidePATAGONIA INSIGHTS / AI advertisingChatGPT Ads: what to prepare before investing in a new channel
Evaluate access, offer, landing pages and measurement before investing in ChatGPT Ads. Design a useful test and keep paid activity separate from organic visibility.
Read the guideWhat should your business prioritize? Request a free audit
Are Patagonia Growth Lab tools free?
Yes. You can use them without mandatory registration or a credit card. Tools cover growth and advertising ROI scenarios, UTM links, SEO text previews, local presence self-assessment and basic checks of a webpage’s HTML.
Do these tools replace a professional audit?
No. Each tool addresses a limited task and explains its assumptions. Simulators do not predict sales, the local assessment relies on your answers, and the website check does not run JavaScript or query rankings. A diagnostic connects these signals with your business and data.
What happens to the information I enter?
The simulators, local assessment, UTM builder and SEO preview process inputs in your browser. Website Snapshot sends the URL to our server to retrieve the page. If you submit an inquiry form, we also receive the inputs or results identified by that form.