UTM GENERATOR
Campaign Link Builder
Build trackable links. Know where clicks come from.
READY TO SHARE
One link. Better measurement.
Tag your links to distinguish campaigns in a compatible analytics tool.
This does not install analytics or publish ads. Do not include personal data in tags.
FROM INSIGHT TO ACTION
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What is a UTM-tagged link used for?
It adds source, medium and campaign labels to a URL to distinguish where visits come from in a compatible analytics tool. The link still takes visitors to its destination page.
Does building the link install tracking or publish a campaign?
No. This tool constructs the URL; it does not install analytics, publish ads or verify how your platform records the parameters. Test the link and your measurement setup before distributing it.
What should I avoid when naming tags?
Do not include names, email addresses or other personal data, because tags are visible in the URL. Use a consistent source, medium and campaign naming convention so the same activity does not appear under multiple names in reports.