SCENARIO CALCULATOR

Paid Media ROI Calculator

Explore a campaign’s potential return using your own numbers. Change each assumption to see its effect.

Build your scenario

The initial values are only an example. Use the same currency for spend, CPC, sales and fees; no currency conversion is performed.

Currency

Ad spendCost per click (CPC)Clicks that become leads (%)Leads that become sales (%)Average sale valueGross margin on sales (%)Management fees (optional)

For ecommerce, you can enter purchase rate as lead conversion and set the close rate to 100%.

ESTIMATED SCENARIO RETURN

105.1%

ROI on ad spend + management fees

ROAS6.7×

Clicks666.7

Leads33.3

Sales6.7

Sales revenue$6,667

Margin after ads and fees$1,367

Formula: ROI = (sales revenue × gross margin − ad spend − fees) ÷ (ad spend + fees) × 100. ROAS = sales revenue ÷ ad spend.

This is a model, not a forecast or guarantee. It excludes tax, refunds, other operating costs, actual lead quality and attribution limitations.

FROM SCENARIO TO PLAN

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