UX/UI & responsive design
Understand the starting point and identify the opportunities worth pursuing.
Patagonia / Web Design
Web Design
Web Design: Make your first impression count.
Expressive, fast websites where design, usability and conversion work together. Built for every screen.
PRODUCT EXPERIENCES
More than a website.
A feeling.
See what happens when design, motion and interaction tell a product’s story. Step inside, explore, and imagine what your brand could become.
EXPERIENCE 01ARCHITECTURE · CONCEPT
AN ELEVATED PERSPECTIVE
Enter the experienceThe Penthouse
A cinematic journey. An architectural model you can explore. Your next website, taken further.
A creative demonstration by Patagonia. A fictional property, not a real estate listing.
Build something like this for my brandConversion journeys
Build a plan around your customers, your offer and your next milestone.
Performance & accessibility
Measure useful outcomes and improve with what we learn.
THE PROBLEM
Start with the real friction.
A beautiful website still loses opportunities if visitors cannot understand the offer or use the next step on their phone.
OUR APPROACH
A connected plan.
We map the customer journey, clarify the message, design responsive pages and validate speed, accessibility and the inquiry path before launch.
WHAT THE WORK INCLUDES
- Information architecture and clear page priorities.
- Responsive design and useful, accessible content patterns.
- A measured contact journey with technical SEO foundations.
We review usability, key performance signals and completed actions after launch. A website is improved with evidence rather than treated as finished on publication day.
Questions before we start
Can you work on an existing website?
We first review the platform and constraints, then recommend focused improvements or a rebuild when justified.
Is SEO included in design?
We address crawlable structure, metadata and useful content foundations; ongoing SEO is scoped separately.
What do you need before designing the website?
We need the main business objective, audience, offer, brand assets, available content and required functions. For an existing site, we also review its platform, important URLs and available search data before defining the scope.
How do you protect organic visibility during a redesign?
We review existing URLs and content, identify pages to preserve and plan redirects where addresses must change. Before launch, we check indexability, canonical URLs, internal links and the sitemap. After launch, search data helps identify issues; temporary fluctuations can still occur.
What is checked before a website goes live?
We check the agreed pages and functions, mobile layouts, navigation, contact paths and basic accessibility and search settings. External integrations are checked within the access available, and any remaining limitation is documented before launch.
CONNECTED STRATEGY
Understand, test, move forward.
United States / SERVICE
WEB DESIGN FOR US BUSINESSES
Custom web design for US businesses, combining UX, responsive layouts, useful content and technical SEO foundations with a clear path to inquiry.
Explore the approachPATAGONIA INSIGHTS / AI commerceAgentic commerce: prepare your catalog before promising AI sales
Prepare product data, availability, policies and checkout for AI shopping experiences. Prioritize integration work without confusing access with guaranteed sales.
Read the guidePATAGONIA INSIGHTS / Advertising and creativeCreative testing in AI campaigns: what to test and what to question
Test messages, evidence and formats in automated campaigns. Investigate creative fatigue without confusing it with audience, channel or measurement changes.
Read the guidePATAGONIA INSIGHTS / Content and discoveryVideos that help customers choose: social search for businesses
Turn customer questions into useful videos. Connect discovery on YouTube and TikTok with service pages, evidence and relevant business inquiries.
Read the guideWhat should your business prioritize? Request a free audit