Content & creative direction
Understand the starting point and identify the opportunities worth pursuing.
Patagonia / Social Media
Social Media
Social Media: Give people a reason to care.
A recognizable voice, a considered content plan and community management that bring your brand closer to people.
Community management
Build a plan around your customers, your offer and your next milestone.
Social performance
Measure useful outcomes and improve with what we learn.
THE PROBLEM
Start with the real friction.
Publishing frequently without a purpose can fill a feed while leaving people unsure what your brand stands for.
OUR APPROACH
A connected plan.
We define audience needs, voice and content pillars, build a realistic publishing rhythm and connect social activity with campaigns and customer questions.
WHAT THE WORK INCLUDES
- A practical editorial direction and content themes.
- Creative briefs and a manageable production cadence.
- Community response guidelines and reporting tied to the objective.
We look at useful engagement, traffic and inquiries where measurable, with context for platform reach. Likes alone are not a business outcome.
Questions before we start
Do you need access to our accounts?
We agree on roles and a secure access process as part of the scope.
Can social media work with paid ads?
Yes. Organic content can inform creative and questions; paid distribution is planned and measured separately.
What do you need to build a content plan?
We start with the offer, audience, brand guidelines, available photos or videos and recurring customer questions. We agree on the approval process and production capacity before setting a publishing schedule.
Does the service include content production and community management?
The proposal specifies formats, production responsibilities, approval steps and the scope of community responses. We define those tasks before work begins so content planning is not confused with unlimited production or continuous customer support.
How do you measure whether social media helps the business?
We choose metrics that match the objective, such as relevant engagement, visits to useful pages and qualified inquiries when trackable. Reach and follower growth provide context, but are not presented as proof of sales without supporting business data.
CONNECTED STRATEGY
Understand, test, move forward.
United States / SERVICE
SOCIAL MEDIA FOR US BUSINESSES
Social media strategy, content direction and community workflows for US businesses. Build a consistent brand voice connected to customer questions and campaigns.
Explore the approachPATAGONIA INSIGHTS / Content and discoveryVideos that help customers choose: social search for businesses
Turn customer questions into useful videos. Connect discovery on YouTube and TikTok with service pages, evidence and relevant business inquiries.
Read the guideWhat should your business prioritize? Request a free audit