Show only payment options you actually support, and record a sale when the business has confirmed both payment and order.
Generating purchase intent is not the same as collecting payment. Confusing instructions, unrecognized payments or delayed order confirmation can leave part of a marketing investment stranded at the end of the journey.
Bre-B creates a practical payment-experience opportunity in Colombia. This guide covers communication and commercial measurement. Activation, integration, costs and terms must be confirmed with the relevant financial institution or provider.
What changes and what needs verification
Banco de la República explains that Bre-B supports immediate domestic payments and transfers using keys or QR codes through financial institutions’ channels. It is not an international payment tool.
Before advertising acceptance, confirm the option your institution provides to merchants, how the recipient is identified and how transactions are verified. Do not assume every QR code works the same way or that transfer availability means full integration with your online store.
Sources: Banco de la República: Bre-B frequently asked questions
Design instructions for the phone already in use
A customer may be shopping and paying on the same phone. Displaying only a QR code on that screen can leave the next step unclear. Check which alternatives or copy functions the provider supports, then test the actual journey rather than inventing capabilities.
Explain the amount, order reference and expected confirmation. If review is manual, disclose operating hours. Do not request passwords, banking credentials or access codes. Communication should help customers recognize the business and transaction, not surrender account access.
Do not confirm sales from screenshots alone
Separate order created, payment pending, payment verified and order accepted. Verification should use the institution’s record or a reliable integration. A customer’s screenshot should not be the only evidence.
Hypothetical example: 30 requests arrive, 20 people open payment instructions and 12 orders reach verified payment. The result is 12 paid orders, not 20 sales. Investigate the other eight journeys before attributing them to lost interest: the cause could be confusion, a failed attempt or duplication.
Carry the advertising promise through fulfillment
A campaign can promote convenience only if the operation delivers it. Review what happens when stock runs out, payment arrives outside business hours or a reference is incorrect. Assign responsibility for those exceptions.
Do not add a payment-method promotion without calculating its cost and checking its terms. An organized experience may be more valuable than a temporary incentive. Customers should understand what they completed, what the business confirmed and what remains before delivery.
Measure abandonment by stage without guessing causes
Track purchase intent, payment selection, verified payment and fulfillment. Retain campaign origin with the order where possible. Without an integration, manual reconciliation may support a small pilot if ownership and review frequency are defined.
Compare similar periods and offers before and after changes. Do not assign every variation to the payment method if pricing, traffic or inventory also changed. Higher conversion is a hypothesis to evaluate, not a guaranteed property of Bre-B.
A launch checklist
Before increasing spend, complete an authorized test order and walk through an exception. Check whether someone unfamiliar with the process understands how to continue.
- The payment option is active and its terms are confirmed.
- Instructions work on a single phone.
- Amount, recipient and order reference are clear.
- Confirmation uses evidence from the payment process.
- Measurement separates clicks, attempts, payments and delivery.
REFERENCES
Sources and review
Source documentation consulted on October 7, 2026. Platforms and features may change; check the official source before implementation. The English adaptation retains the source review date of the original article.
- Bre-B frequently asked questions Banco de la República
This guide provides general guidance. It does not guarantee search rankings or replace a review of your business, locations and data.