Campaign reports and sales reports disagree
We define the stages from inquiry to qualified opportunity and sale, then identify which stages can be measured reliably.
PAID MEDIA FOR US BUSINESSES
Paid media for US businesses. Connect the ad click to a qualified opportunity.
Paid media strategy for US businesses: Google Ads, social campaigns, landing pages and conversion measurement aligned with your sales process and budget.
DECISIONS WITH CONTEXT
01Diagnosis02Priorities03Measurement
Every action addresses a real business need.
THE STARTING POINT
Give every campaign a defined business action, budget hypothesis and review decision.
A low cost per lead can hide an expensive sales problem. We plan paid media around the offer, target coverage and what makes an inquiry useful to your team. The objective is to learn which campaigns create relevant opportunities and where the handoff from advertising to sales needs attention.
Explore the general serviceMARKET CONTEXT
Measure the outcome beyond a submitted form.
US businesses often serve different geographies, opening hours and customer types within the same account. We examine those differences before treating every conversion as equal. A restaurant order, a professional consultation and a quote request need different landing pages and follow-up processes.
Google supports importing offline conversion outcomes and recommends enhanced conversions for leads for suitable implementations. Whether that is appropriate depends on your data, consent, technical setup and platform requirements. We assess feasibility instead of promising a tracking configuration before reviewing the business.
Sources reviewed: October 24, 2026. Google Ads: offline conversion imports
WHERE WE CAN HELP
Start with the problem.
Budget is spread across too many tests
We prioritize the offer, channels and locations that have a clear hypothesis and enough operational support to learn from the test.
Landing pages lose the campaign’s message
We align advertising promises, eligibility, proof and next steps so visitors understand what they can actually buy or request.
OUR PROCESS
From diagnosis to focused work.
- 01
Audit the offer and measurement
Review active campaigns where access is available, destination pages, conversion definitions and how inquiries are handled.
- 02
Design a focused test
Agree on channel choice, creative, target coverage, budget and evaluation criteria. Document what would justify continuing, adjusting or stopping.
- 03
Connect feedback and optimization
Review platform signals with inquiry quality and available sales outcomes. Adjust campaign and landing-page decisions together.
DELIVERABLES AND MEASUREMENT
A scope you can evaluate.
What you receive
- Campaign and measurement audit with priorities.
- Channel, audience and geographic test plan.
- Creative and landing-page recommendations.
- Conversion definitions and data-quality requirements.
- Performance review with budget decisions and documented assumptions.
How we review progress
We evaluate spend, cost per qualified inquiry, conversion rate and sales contribution when reliable data exists. Platform attribution, response delays and fulfillment can affect the interpretation. Management fees and media budget are separate, and modeled ROI is never presented as a guaranteed return.
Discuss your situationILLUSTRATIVE SCENARIO, NOT A PROMISED RESULT
Illustrative scenario: plenty of inquiries, few accepted quotes.
The decision
A regional service business receives inexpensive forms but reports that most requests are outside its coverage or budget. We would review search intent, geography, the offer and the definition of a conversion before recommending more spend.
The check
We could test clearer qualification on the landing page and compare qualified inquiry cost with the original baseline. A higher cost per form might still be useful if sales quality improves. This is a decision framework, not a promised outcome or an account result.
SKINNY LOUIE / UNITED STATESDOCUMENTED EXPERIENCE
A collaboration you can examine.
Patagonia’s collaboration with Skinny Louie includes paid media alongside SEO, local listings and social media. Its public case reports Search Console performance, not paid-media ROAS. We do not use organic results as evidence of advertising return.
Read the case and methodologyFROM CONTENT TO ACTION
Resources for your next step.
LET’S DISCUSS YOUR PROJECT
Where does your advertising stop turning into business?
We review your inquiry, carry out a free audit and share the findings. We then arrange a meeting with a tailored proposal and follow up.
marketing@patagonia-tech-solutions.comWhich advertising platforms do you manage?
We scope search and social platforms around the audience and objective, including Google, Microsoft, Meta or LinkedIn where appropriate. The proposal names the channels included.
Is ad spend included in your fee?
Media spend and management fees are presented separately. Creative production, landing-page work and measurement requirements are also defined before implementation.
What is the minimum campaign budget?
There is no universal figure. We assess the market, conversion goal and likely test requirements, then agree on a budget your business can sustain.
Can you take over existing campaigns?
Yes. We review account structure, access, measurement and historical performance before changing what is already running. Useful existing work should be retained.
Can you guarantee sales or ROAS?
No. Offer quality, competition, margins, attribution and the sales process affect results. We define test criteria and report what the available evidence supports.
Do you work with English and Spanish audiences?
Yes. We can plan distinct messages and landing experiences for each audience. Language targeting is part of the strategy, not a replacement for understanding customer demand.